In 2022, global inflation skyrocketed due to energy and food shortages due to the war in Ukraine. coupled with rising interest rates and political tensions from around the world This creates a negative impact on consumer and business confidence and continues into 2023, where it is estimated that global GDP is likely to decrease by 2.3%. But amidst these various challenges, it has resulted in every sector As for turning their attention to the problem of climate change more than ever before Part of the reason is probably due to the results of the COP272 meeting, which stated that if allowed to continue in this situation, Global temperatures will rise another 1.5 degrees Celsius by 2050, which will certainly have severe impacts on health and the economy.

Report from Geopost and Euromonitor International It states that businesses are realizing the importance of valuing sustainability. and place more emphasis on caring for the planet and people along with profits. The results of a survey of companies in 2022 found that 82% were taking various actions to reduce global warming. However, it was found that many businesses are having trouble growing profits while doing so. Take care of the environment and people

The report also emphasizes the importance of the view that environmental sustainability It is an investment to push together between the business sector and consumers. The business sector, including investors, partners, and suppliers, must have an ecosystem that coordinates efforts to create shared value and impact. A roadmap for businesses facing sustainability challenges is presented. It focuses on issues such as each organization's adherence to the sustainability agenda, linking sustainability to business operations, and participation in communicating information to consumers. and emphasize social responsibility within the company, etc.

while the consumers themselves It also plays an important role in environmental sustainability. Although most consumers express concerns about climate change and try to choose environmentally friendly products as much as possible, But I have to admit that Quality factors or higher prices than traditional products also create constraints on sustainable consumption, thus narrowing the gap between good environmental values and consumers' purchasing ability. Therefore, it is an important problem that the business sector and consumers must work together to find appropriate options that meet the needs and budgets of each consumer.

Overall, although the business sector faces various challenges in its efforts to adapt to environmental sustainability, But from the above report, it is believed that Businesses that can create long-term value and success are businesses that care about preserving the environment and society. Therefore, by adhering to a commitment to the environment and embracing that Environmental sustainability...is a shared investment. Ultimately, businesses and consumers can work together to overcome obstacles and create a more sustainable future.

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Credit: Euromonitor (www.euromonitor.com/whitepaper/sustainability-in-times-of-uncertainty)