3 Things must know before doing coffee cup screen.
If we were to talk about drinks that are popular in every era, it would be coffee. There are many coffee shops popping up. That's why many stores do it. Screen printed coffee cups To create your own store brand Although the factor of outstanding taste is an important part that makes coffee shops and brands It is accepted among consumers. But making the shop known and talking about the name of the shop through word of mouth is an important part in marketing as well.
For those who are starting a coffee shop business Or are planning it? Today, let's look at 3 important things to know before doing. Screen printed coffee cups What does it take to build your own brand?
List of contents.
1. Paper cup or Plastic Cup
2. PET or PP
3. Logo Design
4. Conclude
Paper cup or Plastic cup
Each brand of coffee shop The store will be designed and decorated to be outstanding and interesting according to the theme that has been laid out. Many shops that are just starting out may be thinking, What kind of glass should you choose to use when printing coffee cups? In order to make it look outstanding, beautiful, and memorable to consumers when added to the drink. In general, there are 2 main types that stores choose: screened paper cups or plastic glass screen printing
Choose a paper glass screen design.
If you are a brand that is organic or wants to convey natural raw materials Choosing to screen paper coffee cups It will help convey the message of helping preserve the environment. You can also bring back discarded coffee cups for recycling. Additionally, if your restaurant has a hot beverage menu, paper cups are a more suitable choice than plastic cups.
Choose a plastic glass screen design.
Selecting clear plastic glass screens Screen printing on coffee cups helps the drinks in them look colorful, outstanding, and attractive to consumers. If your drink menu There are types of drinks. Orange Americano Caramel Macchiato, Matcha Latte, Chachino, Plastic Coffee Cup Screen Printing It will help you see the separation of the layers of the drink clearly and beautifully. And the logo stands out when the background is the color of the drink.
There are many types of plastic cups. Both PP plastic cups or PET plastic cups, but if you want to make a brand Along with protecting the environment, BIO plastic glass is another interesting alternative.
PET or PP
In case you choose to screen print plastic coffee cups The question that follows is what kind of plastic cup should I choose? There are many types of plastic cups that we commonly see. Each type has different properties. Most coffee shops use two popular types: PET and PP plastic cups.
PET plastic cup
It's a plastic cup that we commonly see in everyday life, such as plastic water bottles. PET plastic cup It is a transparent, lightweight, and flexible plastic. It is stronger and tougher than PP glass, but cannot withstand high heat. Most PET plastic cups are plastic cups commonly used by coffee shops. In screen printing coffee cups such as Starbucks, and Café Amazon, people often call PET plastic cups Starbucks cups.
PP plastic cup
If talking about the properties of PP plastic cups, they are similar to PET plastic cups. Only it will have a slightly cloudier appearance, is lighter in weight, and is also heat resistant. If you can't imagine what a PP plastic cup looks like, think about it. bubble milk tea glass or capsule glass These brand stores often use PP plastic cups. In glass screening, there is also a straight shape.
It can be seen that although PET plastic cups and PP plastic cups have similar characteristics, they have some different properties. Therefore, choosing the glass to bring Screen printed coffee cups It will depend on usage and what type of brand you use.
Logo Disign
It cannot be denied that creating a coffee brand In addition to being recognized for its acceptable coffee taste, Recognizing appearance and identity in the eyes of consumers is also an important part. Therefore, logo design Make it communicates your brand and is appropriate for the store. For use in screening coffee cups. Whether it is to screen the logo on Plastic glass or paper glass Therefore, it is important to make our store look attractive. This can be done as follows.
Memorable, easy to read
Creating a logo design that will be used in the Screen the coffee cup Choosing to use fonts Used to print the logo name is an important part. Because of the nature of Some fonts, It looks rather difficult to read. Choosing fonts that are easy to read Including various components of the logo that do not look complicated. For use in screening coffee cups. Therefore, it makes it easier for consumers to remember the brand name.
Unique
When selecting the font to be used The coffee cups have been screened. The next important thing is to find uniqueness. Or something that represents the identity of the brand. For example, if you are a Moka-style coffee shop, you might use an image of Makapot to convey the shop's brewing style on the logo. that will be used to screen coffee cups
Colors that should not be used
If your store chooses to use plastic cups for Screen-prin coffee cups In addition to the logo design mentioned above, What you should pay attention to is: logo colors Colors that should not be used in Screen printed coftedfee cups are brown or black. Because it will make the color of the logo on the coffee cup Blend in with the color of the coffee in the cup.
Conclude
For coffee shops or people who are planning to run a coffee shop business. who are looking for the right glass for screen printing coffee cups To build a brand and still not sure What kind of glass should I use or how should I screen my logo? Read the article above and try the checklist to see what type of glass is suitable for your brand or store.
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