4 Ways to create food packaging SME must know.

บรรจุภัณฑ์อาหาร

If your product has Food packaging, types of plastic food packaging, such as snack bags, ziplock bags, foil bags, sache bags, sealed bags, stand-up bags, coffee bags, and bags with stoppers, if you have a design Already have your chic food packaging? You must have…4 more principles!! that you should know as well. to do in conjunction with the design

Entrepreneurs with whom the business sector is related Food packaging: Types of plastic food packaging, such as snack bags, ziplock bags, foil bags, sache bags, sealing bags, stand-up bags, coffee bags, screw cap bags. In addition to the raw materials used to protect food, to make it safe food packaging, Another important thing is the appearance of the product. or a packaging design that looks outstanding

That's because packaging is the first thing that we communicate the identity of the product to consumers. So create good packaging. So it is like marketing the brand and the product, which can affect sales. Therefore it is extremely important that Entrepreneurs must know and planning for product design or product packaging before entering the market.

What is the design of food packaging in the category of "food packets" that stands out?

1. Create product differences

Brands are trying to create differences for themselves, both in their products and production sectors. This marketing trend has been around for a long time. and is still effective today An example of creating product differentiation And success is inevitable: Coca-Cola's "Share a Coke" campaign, which is a campaign in many countries around the world. By printing the names of popular names that are available in that country on the cans, Coca-Cola was very successful from this campaign because people who bought it found their own names. Take a photo and share it on Facebook, making it easy to share and tell. If your product requires flexible plastic food packaging, such as snack bags, ziplock bags, foil bags, sache bags, sealing bags, stand-up bags, coffee bags, bags with stoppers, you can use this concept in your design, for example. together

2.Keep it simple.

Many people understand that Product design must be colorful. Flashy, eye-catching and has many illustrations, including if your product is a product such as a snack bag, ziplock bag, foil bag, coffee bag, bag with a stopper, a type that is a stand-up bag and has a design according to the characteristics mentioned above. When it has to be placed on the product shelf and live together When consumers see It may not be accurate in what the product really wants to convey. Or what product is this? good design You should be able to tell what you want to convey. and is a product Solo with what?

3. Tell the story on the product.

The advantage of SMEs in competing with big brands is that they design with Tell the story of the origin of the product on the packaging because telling a story It is like communicating to consumers that Where do our products come from? Or where did it originate from?

If it is a product that is made locally We may find pictures that are prominent in the local area to tell a story, or in other words, Localization Marketing If you're running a coffee business and need to use coffee bags with a stand-up bottom, you might include a picture of a mountain peak. or a coffee plantation where coffee is grown on packaging envelope

4.Green packaging

Don't misunderstand that We will let you color your snack bags or coffee bags green. But using green packaging means choosing environmentally friendly packaging.

This is because in the past year 2019, the world was keen to solve the waste problem. Seriously plastic Many countries in the EU have turned their attention to solving this problem. There are measures to prohibit the use of single-use plastics. By designing packaging that can be reused. or can be recycled Also known as “Creating packaging for sustainability”

Therefore, food packaging entrepreneurs Various items in daily life, such as snack bags, snack bags, foil bags, stand-up bags, ziplock bags, bags with stoppers, may choose raw materials for production that contain plant ingredients. that can be naturally degraded (Biodegradable Product) or can be taken through the recycling process. and can be reused according to the principles of the circular economy

TPBI Terra

Conclusion
It can be seen that the production Soft food packaging Whether you are making snack bags, ziplock bags, foil bags, sache bags, sealing bags, stand up bags, coffee bags, screw lid bags. In addition to the first thing that needs to be taken into consideration is safe food packaging. Equally important is design because it is like communication. between the product and the consumer

Food packaging design will make consumers aware that The product inside What kind of product is it? It also causes Brand Awareness if the design is can be outstanding and different from other brands Consumers can remember.

In addition to production Food packaging, such as snack bags, ziplock bags, foil bags, sache bags, sealed bags, stand-up bags, coffee bags, screw cap bags, or other consumer products. To stand out Manufacturers must also consider the environment. We must select raw materials that can easily decompose. Or can be recycled as well. To create sustainable packaging.