Product and Service Development, and Quality Control
Product Quality, Safety & Compliance
The Company is committed to producing high-quality, safe products that meet international standards across the entire value chain—from raw material sourcing and manufacturing to delivery to customers and consumers. We prioritize monitoring and evaluation for continuous improvement, alongside transparent product communication, customer satisfaction, and personal data protection, to build trust and lasting relationships with our customers.
|
3.53/4 Customer Satisfaction Score (target: 3.0) |
> 12 International Standards Certified |
0 Personal Data Breach Complaints |
Product and Service Development, and Quality Control
The Company places great importance on producing quality products that meet international standards, in accordance with customer requirements and international specifications, with ongoing monitoring and evaluation to drive continuous improvement. The Company conducts customer satisfaction surveys, sent to every customer, to build confidence that all products meet international standards.
Raw materials received from qualified suppliers undergo incoming inspection using standardized methods, carried out by expert personnel every time, before entering the production process. Throughout production, expert personnel inspect product quality at every stage, using sensory evaluation, instrument-based testing, and laboratory methods—such as color, thickness, print position, film strength, and odor. Once products are finished, a final inspection is conducted before shipment to customers.
These measures guide the continuous improvement of product quality, production processes, and service, supporting the sustainability of the Company's business. They also help identify strengths and opportunities for improvement from the customer's perspective—with satisfaction survey results showing an increasing trend year over year.
Communicating Product Information to Customers
The Company discloses complete and accurate product information to all customers, covering product specifications, standards, manufacturing details, and relevant sustainability information—such as GRS (Global Recycled Standard) certification for packaging made from recycled materials—to meet the needs of customers in markets with high sustainability expectations, such as Australia. The Sales Department works in close coordination with the Import-Export Department, Planning Department, and factories.
Enhancing Customer Satisfaction and Relationships
The Company assesses customer satisfaction annually and uses the results to continuously improve products and business processes. Clear after-sales service and complaint channels are provided, with a requirement to respond to every customer once a resolution is completed, along with communication of long-term corrective action plans.
In 2025, the Company achieved a customer satisfaction score of 3.53 out of 4, exceeding the target of 3.0. Amid an increasingly competitive environment—particularly on pricing from regional competitors—the Company has planned measures to strengthen price competitiveness, develop new products, and promote sustainability-driven products, such as GRS-certified packaging, to meet customer needs in 2026. All quality-related complaints received in 2025 have been fully resolved.
Protection of Customer Personal Data
The Company places strong emphasis on the confidentiality and security of customers' personal data, operating in strict compliance with the Personal Data Protection Act B.E. 2562 (2019) (PDPA). Data storage is segregated, with defined access rights, and contracts and requirements are in place with customers and business partners to prevent the disclosure of personal data. In 2025, there were no complaints regarding violations of customers' personal data rights.
| Indicator | 2025 Target | Performance Result |
|---|---|---|
|
Quality and Customer Responsibility |
||
|
Customer Satisfaction Score |
≥ 3.0 / 4.0 |
3.53 / 4.0 |
|
Complaints on Product Label Errors |
None |
None |
|
Complaints on Product Information Communication |
None |
None |
|
Complaints on Personal Data Breaches |
None | None |
42/174 Moo 5, Raiking Sampran
Nakorn pathom 73210 Thailand
(+66) 02 429 0354 - 7
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