Circular Economy Policy and Operations
The company is committed to conducting sustainable business by applying circular economy concepts in business operations from developing business models, designing environmentally friendly products that promote material circulation, production processes, product distribution, usage, to post-use waste management. This is achieved through creating participation, confidence, and value for stakeholders in environmental, social, and economic dimensions to ensure sustainable business growth, responding to Thailand's BCG model strategy or Bio-Circular-Green Economy, and the United Nations Sustainable Development Goals (SDGs), promoting and supporting the company's circular economy operations to be efficient and concrete.
The company prioritizes efficient resource use according to circular economy concepts to promote sustainable production and consumption, reduce waste, and increase resource utilization value in all dimensions. The goal is to reduce environmental impact, conserve natural resources, and create a more flexible and sustainable economic system.
The company has promoted the integration of circular economy principles into all operational processes through awareness creation, changing production behaviors, and operations aligned with circular economy principles, while promoting participation of employees, business partners, and stakeholders.
Additionally, the company is certified in various standards related to circular economy and develops products including innovations from collaborative projects under this concept, such as the "Won" project, which exemplifies creating cooperation for recycling and efficiently reusing resources
Participation in Community Development or Sustainable Social Problem Solving through Business Processes
Environmental problems, especially plastic waste overflow in cities, are significant issues affecting society and communities in terms of quality of life and economic conditions. Moreover, plastic waste problems cause environmental pollution that directly harms living organisms and creates numerous subsequent pollution problems. Currently, many countries are interested in and cooperating to find solutions, including establishing waste management policies, measures to reduce and eliminate plastic bag use, and recycling campaigns to jointly eliminate or reduce plastic waste and shift toward using environmentally friendly materials.
As a packaging manufacturer, the company recognizes and prioritizes reducing environmental problems, which are currently considered major issues with widespread impact both nationally and internationally. The company is committed to developing environmentally friendly raw materials and products through continuous study and research, including Eco-design in collaboration with customers, business partners, and employees to sustainably reduce environmental impact from raw material selection, production, packaging, transportation, to post-use packaging management. This aims to reduce environmental, social, and community impact while enhancing competitive potential and market opportunities, responding to expectations, needs, and demands of stakeholders throughout the value chain through raw material and product development by applying circular economy concepts within the organization to achieve business sustainability.
Post-Consumer Waste Management: WON Project
Plastic waste is one of the most pressing environmental challenges, affecting ecosystems, community health, and economic stability. As a packaging manufacturer, the Company recognizes the importance of managing plastic waste after use and has therefore developed the WON Project as a key mechanism for advancing the Circular Economy in practice.
The WON Project establishes a collection and take-back system for clean post-consumer flexible plastics, enabling these materials to be recycled and transformed into high-quality Post-Consumer Recycled (PCR) resin for use as raw materials in new production processes. Currently, the project operates more than 400 collection points nationwide, covering Central Group shopping malls, 121 Thailand Post offices, government agencies, private organizations, and community partners.
The project is managed by the Circular Economy Department, with dedicated personnel responsible for overseeing operations, monitoring performance, and reporting results to senior management and the Board of Directors on a quarterly basis.
The project has generated measurable environmental benefits. To date, it has contributed to a cumulative reduction of 755 tonnes of carbon dioxide equivalent (tCO₂e), which is comparable to planting more than 84,000 trees. In 2025, the WON Project increased the volume of collected flexible plastic waste by 15% compared with 2024. In addition, more than THB 128,000 generated from collected clean plastics was donated to environmental foundations and public-benefit organizations on an ongoing basis.
Collection and Recycling Process
1. Accepted Plastic Types
The project accepts clean and dry flexible plastic packaging made from polyethylene (PE), including shopping bags, carrier bags, zip-lock bags, bread bags, ice bags, plastic mailing envelopes, bubble wrap, and shrink films used for bottled water packs or beverage cartons.
2. Collection Channels
Flexible plastics can be returned through more than 400 collection points nationwide, including Central Group shopping malls, 121 Thailand Post offices, public and private sector organizations, as well as by mail directly to the Company's facility in Nakhon Pathom Province.
3. Recycling Process
Collected plastics are processed through mechanical recycling, converting the recovered materials back into raw materials for the manufacture of new products.
Closed-Loop Products
PCR resin produced through the WON Project is further developed into higher-value products through collaborations with partners across the recycling value chain, demonstrating the implementation of a closed-loop circular economy system.
| Product | Partner | Description |
|---|---|---|
| Resurrection Bags | Lotus's | Reusable shopping bags made from recycled plastic collected through the WON Project. Damaged bags can be returned and recycled again at the end of their useful life. |
| Wooden Bar | GC Upcycling Upstyling | Manufactured from a combination of PCR resin from the WON Project and sawdust from the furniture industry, resulting in durable and moisture-resistant furniture components. |
| Recycled Furniture | Chic Republic | PCR resin from the WON Project is redesigned and manufactured into furniture products, demonstrating the commercial viability and market potential of recycled materials. |
2025 Targets and Performance Results
| Key Performance Indicator (KPI) | 2025 Target | 2025 Performance |
|---|---|---|
| Green Products (% of Product Portfolio) | ≥ 30% | 23.1% |
| WON Project Collection Points | ≥ 400 locations | > 400 locations |
| New Partners Joining the WON Project | ≥ 16 organizations | 32 organizations |
| Circular Economy Certifications and Standards | ≥ 3 standards | GRS, ISCC, CFP |
2025 Targets and Performance Results
To strengthen its circular economy initiatives, the Company established key performance indicators (KPIs) covering sustainable product development, expansion of the WON Project collection network, collaboration with external partners, and compliance with internationally recognized circular economy standards.
In 2025, the Company maintained more than 400 WON Project collection points nationwide, exceeding its target and expanding accessibility for post-consumer plastic collection. The project also attracted 32 new partner organizations, doubling the annual target of 16 organizations. In addition, the Company maintained compliance with three recognized circular economy-related standards and certifications, namely Global Recycled Standard (GRS), International Sustainability and Carbon Certification (ISCC), and Carbon Footprint of Products (CFP).
For sustainable product development, Green Products accounted for 23.1% of the Company's product portfolio, compared with the target of 30%. The Company continues to enhance product innovation and increase the proportion of environmentally friendly products to support its long-term sustainability commitments.
Memberships and Industry Collaboration
The Company is a member of the Federation of Thai Industries and the Thai Plastic Industries Association, collaborating with industry peers, government agencies, and stakeholders to address environmental impacts across the plastic packaging value chain, including packaging recyclability, post-consumer waste management, and circular economy practices. Examples of collaboration include serving as Chairman of the Organizing Committee for A-PLAS 2024 under the theme "Integrating Plastic Value Chain for Eco-Future", jointly organized by the Plastics Industry Club of the Federation of Thai Industries and the Thai Plastic Industries Association, and partnering with the Thai Plastic Industries Association to support relief efforts in 2025.
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